Mad Maria

The owner of Mad Maria envisioned more than just a coffee bar. He imagined a destination. Nestled in a quiet corner just five minutes from the central square of Evosmos, this hidden gem had all the right ingredients: tropical design, a vibrant garden, and a dual experience combining brunch, cocktails, and a full dining option through its sister tavern “Magistra”.

The challenge?
To turn this vision into a well-known and memorable brand to make “the small square of Evosmos” a concept that lives in the minds of locals and visitors alike.

Our solution

To bring Mad Maria to life, we designed and executed a 360° content-driven strategy that fused storytelling with strong visual identity.

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Content Creation

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We captured the soul of the venue through aesthetic, high-quality photography and reels, focusing on:

• The lush greenery and architecture

• The tropical and Amazon-inspired details (cactus, wood, stone, lighting)

• Signature cocktails, brunch dishes, and evening experiences

• The transformation of the space from concept to reality

This content served as the foundation for both organic storytelling and paid advertising, allowing the brand to communicate consistently across platforms.

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Emotional Storytelling & Brand Building

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Through poetic overlays, engaging captions, and visual storytelling, we introduced Mad Maria not just as a bar  but as a journey, a feeling, and a hidden urban escape.
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Ad Campaigns & Organic Growth

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We ran highly-targeted ad campaigns using our best-performing creative assets, leading to measurable increases in:

• Reach and engagement

• Followers on Instagram

• New customers discovering the venue