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The reality of modern hospitality brands
OTAs take 15–25% commission on bookings you could have earned directly.
Social channels are filled with “pretty” but generic posts that don’t move anyone to book.
Your team is already stretched and no one has the time (or skills) to consistently produce high-end content.
If your online presence feels “average”, your best rooms and experiences will always compete on price.
And in hospitality, competing only on price is the fastest way to erode your margins.
The quiet cost of doing nothing
Choosing not to act is also a decision and it has a cost:
Every month you rely on OTAs, you give away 15–25% of your revenue on bookings you could own
Every season your content stays “good enough”, while more competitors in your area take the spotlight.
Every year you postpone building a real content & social system, you start from zero again new photoshoot, new agency, same frustration
How we help our clients
We don’t sell “marketing services”.
We own the three levers that move your bookings.
For boutique hotels, luxury villas and design-led resorts, we act as a creative growth partner combining cinematic photography & videography with performance-focused social and paid campaigns.
We help you in three key ways:
Content that makes guests feel like they’re already there We craft visuals that do more than “show the room”. Our photography and videography are designed to: - showcase your best rooms, suites and spaces in a cinematic, premium way, - highlight the moments that actually sell the stay. The sunrise on the balcony, the texture of the linens, the first coffee by the pool. - tell a cohesive story across your website, OTAs and social channels, so guests see the same level of quality wherever they discover you. The goal: when a potential guest sees your content in their feed or on your site, they can already picture themselves there and booking becomes the natural next step.
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Social presence that builds desire and trust We turn your social channels into a consistent, on-brand showcase of your experience, not a random collection of posts. That means: - clear content pillars (rooms, experiences, food & beverage, surroundings, people), - a monthly calendar of posts, reels and stories that are built to be saved, shared and clicked, - messaging that reflects your positioning and price point, so your online presence supports the rates you actually want to charge. Instead of “posting when someone has time”, you get a social presence that feels curated, intentional and aligned with the kind of guests you want to attract.
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Paid campaigns that scale what works Strong content and organic reach are the foundation — but to grow direct bookings, you also need intelligent distribution. We plan, build and manage paid campaigns across platforms like Meta (Facebook & Instagram), TikTok and Google to: -put your best content in front of the right audiences in the right markets, -retarget people who have visited your site or engaged with your content but haven’t booked yet, -support key moments in your year: openings, new seasons, offers, low occupancy periods. We continuously test, optimise and scale campaigns based on real numbers — not guesswork — and translate the data into clear insights, so you understand what’s driving inquiries and where your budget is working hardest.
A sneak peek into our work
Lifestyle & experience storytelling
For many of our campaigns, we bring people into the frame to tell the story of what it actually feels like to be in the space. Whether it’s a couple arriving at a mountain retreat, friends sharing a drink on a terrace or someone working quietly in a bright living room, we design shots where the focus is on the experience, not just the furniture. We’ve done this across real estate, lifestyle and hospitality-style shoots, and the goal is always the same: to help potential guests see themselves in the scene, so booking or getting in touch feels like the natural next step.
Mountain retreat
Content library for OTAs, website & social
Alseides is a small mountain boutique hotel in the forest of Elatochori. Stone, wood, fireplaces and quiet. But online it looked like just another generic pension, with flat mixed photos and no sense of atmosphere. We spent two days on-site creating a new library of photography and cinematic clips focused on three things: the arrival and forest surroundings, the warmth of the interiors (fireplaces, textures, details) and the slow moments guests actually come for, coffee by the window, misty mornings, views after a hike. From that, we delivered a cohesive set of visuals that the hotel could plug straight into OTAs, their website and social media. The result is a digital presence that finally feels like a real mountain retreat. Inviting, consistent and ready to support stronger positioning and future social or ad campaigns, instead of looking like a random collection of rooms.
Airbnb & short-stay rentals
Scroll-stopping visuals that make your listing feel like an easy “yes”
For Airbnb and short–term rental owners, we help you stop looking like “just another listing in the scroll” and start feeling like a place guests actively choose. Most hosts rely on a mix of phone photos and random angles that don’t reflect the real quality of their space or justify their nightly rate. We come in, design and shoot a focused set of visuals that highlight what actually sells the stay: light, layout, key details, the view, the vibe of the neighbourhood. Then we structure that content so it plugs cleanly into your Airbnb gallery, social media and future ads. The result: a listing that stands out immediately, feels trustworthy and premium, and supports higher occupancy and stronger pricing compared to the “DIY” competition around you.
Step by Step working with us
Step 1 – Discovery & audit
We start with a focused strategy call to understand your property, your goals and what’s holding you back right now. By the end of this call, we’re both clear on where you are and where you want to go.
Step 2 – Build a tailored offer
Based on that conversation, we design a custom engagement for your property – not a generic “package”. You see exactly what we recommend (content, channels, campaigns), what it costs and what we’ll be accountable for.
Step 3 – Design the strategy & roadmap
Once you approve the offer, we turn it into a concrete strategy and step-by-step roadmap. We define your content pillars, the role of each channel and the specific actions we’ll take to move you towards more direct bookings and a stronger brand.
Step 4 – Execute with precision
We produce and publish content, launch and manage campaigns and handle the day-to-day execution so your team doesn’t have to.You get a partner who is inside your brand, not just “posting for you”.
Step 5 – Review, optimise, grow
At the end of each cycle, we review the results together: what performed, what didn’t and why. We keep what works, fix what doesn’t and double down on the winners – so every month and every season, your direct-booking engine gets stronger.
What You Get
Most of our hospitality clients work with us on monthly retainers that include:
Monthly or quarterly content production on-site or with local teams.
8 - 16 high-quality content pieces per month (reels, photos, stories).
Full social media management for 1–3 key platforms.
Paid campaigns calibrated to your market, seasonality and budget.
Monthly reporting and strategy sessions focused on direct bookings and brand strength.
Prefer a one-time project?
If you already have an in-house marketing team and mainly need premium assets to fuel your channels, we also take on a limited number of project-based content productions each season.
